Manolo Blahnik Barcelona

PROJECT DESCRIPTION

Location:

Hotel Mandarin Oriental

Client:

Manolo Blahnik

Area:

20 m²

Program:

Shoes Shop

Status:

Opening December 2015

Key personel:

Nayra Iglesias (Creative Director)

Jorge Rubio Barrena (Architect)

Ángela Rodríguez Almagro (Architect)

Photography:

Tony Araya

In Out Studio, leading by Nayra Iglesias, is in charge of the new store design of Manolo Blahnik at Barcelona.

The boutique is located at the prestigious Mandarin Oriental Hotel, 38th Paseo de Gracia, designed by the architect Patricia Urquiola.

This delicate store is integrated within the spectacular hotel lobby. The makeover of this boutique has a premise to create a distinctive space, clear and functional for the product and high exclusive for the customer. Two areas have been created, one reserved for the product exhibition and another dedicated to personalized customer attention.

The exhibition area is solved with a single element, a double wall display of straight lines and neutral color. A series of shelves placed at different heights allow to classify the product lines and create the perfect canvas for the collections of the great Manolo Blahnik.

Splashing display glass cases that protect the more delicate product are incorporated. These showcases made of glass and antique brass have been designed exclusively for the brand and made entirely by spanish crafstmen.

In the customer are, fabrics and colors with strong character, have been selected to evoke the Spanish flavor characteristic of the brand. In the middle of this space there is a Victorian sofa with an elliptical shape and modern lines topped with tassels, a nod to suit lights a bullfighter . Playing with this so characteristic of Goya’s works palette of colors it is chosen as flooring a cozy and soft carpeting in albero color, color that remembers the sand of the bullrings.

On the occasion of the first collection of designer handbags, In Out studio has created a lectern made in glass and solid oak that will shelter stars of this season. These individual exhibitors are located inside the boutique showcase.

The level of lighting has been designed in collaboration with Havells Sylvania creating an intimate and comfortable environment that allows customers to enjoy a slow and relaxed shopping experience.

Manolo Blahnik Mandarín Oriental a small boutique where customers can live the magical universe of this great brand.

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