B3B Woman Studio opens its doors in the Chamartín neighbourhood at Calle Pedro Muguruza 5. The brand has once again placed its trust in In Out Studio to open its third space in Madrid. This exclusive Studio for women has a unique high intensity method that combines Bike, Box and Ballet in 45 minutes.
In this new location, the Nayra Iglesias team wanted to elevate the experience by working with sensory elements and the latest home automation technology. This fitness boutique consists of three distinct environments connected to each other through a large open space, creating a magical atmosphere that strengthens the sports concept of B3B.
The experience begins with the revitalising and intimate Bike area, continues with the vibrant and techno Box area, and ends with the delicately designed Ballet space.
The interior design of this “only girls” concept with open spaces of industrial character, seeks to transport the customer to NYC, the city that originally inspired the brand. The spacious entrance has a merchandising area and a large counter that make the customer’s experience more comfortable.
In the hall before the activity room, a space has been created where customers prepare for their 45′ session. This small space serves as a prelude to the start of the activity.
From this waiting room there is access to the changing rooms or to the main room. Continuing with the design of the previous B3B Woman Studio, the changing rooms reflect a relaxed and intimate atmosphere where white and wood predominate, a boho and casual design.
B3B Woman Studio – Fitness Boutique designed by Nayra Iglesias – In Out Studio
“Three completely different scenes have been created for each of the environments,” says Nayra, “thanks to the combination of the holistic mindfulness rituals present in the original concept with the new technological experiential marketing strategies present in this new concept.
Once inside the activity room, the client goes to the Bike area to the stimulating and motivating rhythm of the corporate piped music where the teacher is placed in the epicentre of the room on a curved walkway that is used to dance and interact with the #b3blovers.
For the development of the activity, the space is enveloped with dynamic LED light beams that play to the rhythm of the session and simulate the colours of a sunrise.
The Box experience is radically the opposite of the Bike experience. In this space, characterised by its black colour, the aim is to generate an electric and rebellious atmosphere like that of a discotheque that stimulates the B3B lover to release her stress.
To create this scene, RGB tones are used and various lighting strategies are used: mobile lighting through a spotlight system on a rail, indirect lighting through linear LEDs and dynamic lighting through a solution designed together with GLC Iluminación with GIRA systems.
Unlike the previous areas, this space has natural light. From complete darkness we move on to the Ballet area where we create a central stage under a sky created with an LED cloud from which the teacher dominates the activity 360º.
The decorative lighting in violet tones reminiscent of the sunset, the wooden floors and the mirrored walls immerse the clients in a dreamlike and relaxing experience. To create this sensual envelope that filters the light with these gradient colours, curtains have been designed with the Vescom brand.
Lighting, an aspect that is always very important in In Out Studio’s projects, and home automation are elements of vital importance for this project because they are responsible for completely transforming the experience.
In the new B3B in Chamartín, the studio has gone a step further in interior design with the aim of elevating the experience of B3B lovers.