Restaurant - Blakes Hotel in London.

Hotel Boutique Design


When was this concept born?

In 1970s London, looking to surprise a society used to big hotel chains, Anouska Hempel created a totally different concept. She founded and designed the Blakes Hotel in the Royal Borough of Kensington and Chelsea, a welcoming, innovative and surprising space that is considered the first Boutique Hotel.

Although this first hotel was born in Europe, it was in the United States where this philosophy of small, intimate, and exclusive establishments quickly spread; being the Morgans Hotel – owned by Ian Schrager and Steve Rubell – in New York, the first successful and recognized Boutique Hotel.

Nowadays, it is a growing trend as a result of the desire for more individual and exclusive experiences as well as a move away from mass tourism.

Lobby Morgans Hotel

Lobby Morgans Hotel – Ian Schrager – Pic: The telegraph


Entry Morgans Hotel – Ian Schrager – Source: Hercules Hotel Boutique

How are Boutique Hotels distinguished?

In addition to moving away from the standardization of hotel chains, boutique hotels have some common characteristics:

  • Heritage preservation: They are usually located in historical buildings, spaces with architectural and artistic value.
  • Style: Elegant, sometimes themed but always with high impact design.
  • Urban location: we find these types of unique buildings in the historic centers of large cities, where there is usually a cultural and gastronomic offer.
  • Small capacity: They have few rooms as part of their charm and exclusive treatment.
  • Rooms with personality: Each room usually has a differentiating detail, rather than being repetitive.
  • Exclusive treatment: The boutique hotel experience is personalized and intimate, very close and warm.
Hotel diseñado por Nayra Iglesias -

Violet Bliss Suite | Hotel Boutique designed by Nayra Iglesias  – In Out Architects

What is happening in the hotel sector?

The current pandemic situation caused by the coronavirus has had a huge impact on this sector, leading to a rethinking of spaces and services without losing the attraction of a well designed space.

Less formality: The trend towards a more casual style has reached all aspects of our lives. We start with fashion, we move on to our homes and hotels are already adapting to this movement.

More technology: In addition to the convenience of including home automation in rooms and common spaces, the mechanisms implemented to have less contact or greater control of ventilation and cleaning are here to stay.

Cabinas _ tattoo

Cabina de desinfección para hoteles – Tattoo contract y Venture Experience

– Flexibility: chameleonic spaces that surprise the user and allow him to have several experiences in the same place with simple changes of lighting or furniture. Work from the room, do sport or rest… all in a room that changes with the passing of the day and your needs.

– Private spaces: More options to privatize spaces for groups of people who prefer separation at certain times such as meals or relaxation.

– Healthy spaces: Clients prefer open spaces, with natural lighting and vegetation. Interiors linked to biophilia that make you feel outdoors.

– Outdoors: In addition to the interiors, the existence of this kind of space is revalued even more than the already desired Rooftops.

– Responsible consumption: Concern for the environment is influencing consumer behavior. Sustainability, green policies… as well as being necessary for the planet, are becoming more and more important for users when choosing their holiday stays.

LE SUD SUITE_In Out Studio 06

Le Sud Suite by Nayra Iglesias – In Out Architects | Pic: Gonzalo Botet

Last year we developed Le Sud Suite, an innovative concept that combines sustainability and modernity, a small but complete demonstration that there is another way to design. It won the award for ‘Best Contract Design‘ at the international fair Marbella Design 2020.

At In Out Studio we focus on developing innovative, environmentally sensitive concepts that revolve around the user experience, enhancing the most sensory aspects of the business.


¿Conoces nuestros conceptos de Hotel Boutique?




  1. I am Intererested to know more about oír company.

    • Hi Patricia!

      Please send us an email to hola@inoutstudio telling us more about what may we help you with. Thank you.