DESIGNING THE EXPERIENCE THROUGH NEUROMARKETING
Part of the guest experience follows the thread of a story. Thanks to neuromarketing, we know that when people are in an environment of pleasure and relaxation, they like to believe stories that will make them happy. The emotional association of rewarding experiences generates an immediate bond and happiness in customers. Design is a fundamental part of telling that story. The bond that is created with the customer results in possible recommendations and returns.
Neuromarketing and, above all, sensory marketing, has shown us the importance of having a good lighting strategy. In hotel spaces it is necessary to work with lighting to create different states or rhythms according to what the brand wants. In this way, we force the client to concentrate in some areas and disperse in others, thus designing different atmospheres and spaces.
Neuromarketing studies show how the perception of our senses influences customer decision-making. Lighting, organisation and decorative elements, colours, aromas and music are techniques that are widely used. They have an impact on our minds and condition us much more than we think. That is why sensory marketing and the high power it exerts on emotions is so important when it comes to creating experiences that inspire confidence and customer loyalty.
At In Out Studio, as experts in the sector, we believe that neuromarketing is one of the vital tools for positioning, elevating and customising an experience in the hotel sector. It is the customers who dictate the quality of a hotel. That’s why we need to get into the minds of guests and transmit through design the adventure of staying in a hotel.
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