Workshop: Improve the image of your business


150,00


Your business doesn’t work, and you don’t know why?

In this practical course aimed at businesses, SMEs and franchises you will learn to detect the weaknesses of your business and give them a solution.

The corporate image is what allows a business to be present in the mind of the target audience. Therefore, the same or more important is to build a brand that offers products and services.

Corporate identity not only encompasses the name or graphic elements but also the interior design and customer experience, so it is vital for your business to review these more visual aspects and act on areas of improvement.

If your business has a good image, your company will be easily recognized and remembered by customers, it can also be distinguished from the competition. Therefore, it is important that the corporate identity transmits all the intangible values ​​of the company, as well as the personality and philosophy of the business.

In this two-afternoon course, we will help you detect and resolve the weak points of your business image.

In Out School was founded in 2010 with the aim of conducting training courses from a practical and current perspective. Our methodology offers the student or professional clear and direct guidelines that make these courses a practical and productive tool for all those who want to update or start a new profession.

The course will be taught by the Architect and expert in Retail Design, Nayra Iglesias teacher since 2008, currently in addition to directing the atelier of Commercial Architecture In Out Studio, teaches in the Master of Design of Commercial Spaces of the ESDMADRID (Higher School of Madrid design).



IMPROVE YOUR BUSINESS IMAGE

Objective: detect weaknesses and strengthen strengths
Aimed at: entrepreneurs or SMEs
Face-to-face modality
Duration: 8h

CONTENT

1. INTRODUCTION
1.1 Nayra Iglesias, professional career.
1.2 Presentation of the attendees and the delivery of material.

2 – RETAIL
2.1 Definition
2.2 Why does your business need to change?
2.3 Practical exercise of business typology identification.

3 – YOUR BUSINESS. GUIDELINES TO IDENTIFY YOUR WEAKNESSES
3.1 The location.
3.2 The Facade.
3.3 Interior Distribution / Route.
3.4 Counter
3.5 Product / Visual Merchandising.
3.6 Lighting
3.7 Sensory aspects of a business

4 – WORKSHOP
4.1 Put the theory into practice and identify your business weaknesses
companion. By teams.
4.2 Presentation of the exercise each of the teams. Corrections.
4.3 Conclusions