Nayra Iglesias (Architect & PMP)
Franchise concept for mexican brand Daniel Espinosa
This space is designed to convey the brand values, a new expression of Mexican jewelry and silverware.
Daniel Espinosa is an established Mexican brand of jewelry and silverware characterized by a fusion of traditional craftsmanship Original Taxco and European training of its founder.
Looking draft European expansion, In Out Studio has made a proposal to redesign the current store concept in order to suit the needs of a new market without losing the essence of the brand.
This jewelry design has taken into account the division of space in different brand lines: women, men, children and home accessories.