Gatwick airport, London


Swatch Group


112 m²


October 2016


Nayra Iglesias Sánchez (Architect and interior designer)

Dynamo Led Display (video)

Luxury watches store in London, a new digital store concept.

In Out Studio invites you to discover the new multi-brand watches shop Hour Passion at Gatwick Airport in London. An exclusive space to discover new shopping experiences by incorporating the latest digital technology.

At the entrance, there is an interactive surface formed by LED that forms the first dynamic facade of the airport. Inside the store, the customer can develop a unique shopping experience based on interactivity with different tactile elements that allows them to relax, order online and delve into the collections of different brands that houses the store.

Hour Passion is a concept that incorporates exclusive brands of watches and jewelry into a uniquely fresh and innovative space designed to impact, amuse and appeal to luxury lovers.

And as In Out Studio, we know that it is better to see it than to tell, we offer you the video of this spectacular store made by Dynamo Led Display.