In Out Studio have developed with Nayra Iglesias as creative directos, the comprehensive management of a new watches shop at Las Rozas, Madrid.

Hour Passion, a new brand belonging to the Swatch Group. This store is a specialist multi-brand watch boutique, housing some of the most exciting and globally revered Swiss Made brands to include LONGINES, RADO, TISSOT, CERTINA, MIDO, HAMILTON, CALVIN KLEIN WATCHES + JEWELRY and MIDO.

Hour Passion prominently houses each brand in its own individual retail space, allowing you a closer look at the brands’ unique features. Make time for Hour Passion and marvel at your next extraordinary timepiece.

An identification and unique space is designed for each brand because in a multi-brand watch shop is essential that each of the brand have a highlighted space.