Nayra Iglesias Sánchez (Creative direction)
Laura Suárez Conde (Contributor)
The vibrant shopping area of Adeje is the setting for In Out Studio’s new project. Nayra Iglesias and her team have designed a new multi-brand concept for clothing, accessories and footwear with the aim of updating the current shop image, in order to position this chain as a reference within the sector.
It is a reinterpretation of an avenue, the abstraction of an urban area in which brands such as Guess, Hugo Boss, Liu·Jo or Antony Morato are presented in different men’s and women’s corners. A homogeneous framework is created, in which the product is the absolute protagonist.
The aesthetic is defined by an explosive mix of stone and metallic materials, with an industrial chic touch, in which the corporate colour takes centre stage. In one corner, the bathroom area stands out, an intense blue oasis that contrasts with the rest of the design, continuing with the contemporary and avant-garde aesthetics of the rest of the shop.