Typology:
Ephemeral Space
Area:
35 m2
Location:
Espronceda, 30. Madrid
Team:
Nayra Iglesias Sánchez (Creative direction)
Master in “Commercial Space Design”‘s students – ESD Madrid
In Out Studio, headed by Nayra Iglesias and in collaboration with the students of the Master’s Degree in Commercial Spaces at ESD Madrid, designs the first space for Ascale, TAU Cerámica‘s large format porcelain tile brand, in Madrid.
Since it’s opening in June, It will be running for several months to inspire and to give professionals the chance to enjoy the “Espacio Ascale” experience.
The aim of this concept was to design an innovative, fun and unusual space in which to showcase the versatility of ASCALE XXL porcelain tiles in a completely unexpected environment.
Dynamic and full of surprises, the user interacts while enjoying a purely sensory, immersive experience through the use of lighting, sound and domotics.