Un nuevo concepto de joyería diseñado por In Out Studio.

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Un nuevo concepto de joyería diseñado por In Out Studio –  JOYERÍAS IKONIA

Con IKONIA, In Out Studio desarrolla el concepto de interiorismo para una nueva generación de joyerías, creando una identidad espacial capaz de crecer y replicarse en futuras aperturas.

La primera materialización de este universo es IKONIA Tenerife, un proyecto que traslada la filosofía de la marca a un espacio donde arquitectura, interiorismo y experiencia de cliente conviven en perfecta armonía.

Una nueva identidad para el mundo de la joyería

El proyecto nace con la vocación de romper con los códigos tradicionales del sector, apostando por una imagen contemporánea, fresca y emocional. Más que diseñar una tienda, In Out Studio concibe un lenguaje arquitectónico propio que convierte cada establecimiento en una extensión de la identidad de la marca.

La inspiración parte de la joya como objeto de expresión personal. Bajo esta premisa, el espacio se desarrolla como un recorrido fluido donde cada pieza encuentra su protagonismo dentro de una atmósfera luminosa, elegante y cuidadosamente escenificada.

El color como sello de autenticidad

La paleta cromática, protagonizada por tonos turquesa y rosa empolvado con delicados detalles dorados, construye un universo visual reconocible y diferenciador. Esta combinación aporta frescura, sofisticación y cercanía, alejándose deliberadamente de la estética clásica de las joyerías tradicionales para conectar con un público contemporáneo.

 

La inspiración en la naturaleza da forma a una identidad única

Las formas orgánicas definen el carácter del proyecto. Vitrinas, espejos, expositores y mobiliario han sido diseñados específicamente para la marca, incorporando líneas suaves y envolventes que evocan el movimiento del agua y la geometría imperfecta de las piedras naturales. Cada elemento contribuye a crear una identidad espacial única y fácilmente reconocible.

Una atmósfera definida por la luz y la materialidad

La iluminación juega un papel protagonista, combinando luz técnica con iluminación integrada en el mobiliario para realzar las joyas y generar un ambiente uniforme, cálido y elegante. El resultado es un espacio donde el producto adquiere todo el protagonismo sin renunciar a una experiencia confortable para el visitante.

La selección de materiales responde a la misma filosofía: superficies lacadas, perfilería metálica en acabado dorado, porcelánicos y un pavimento geométrico que aporta continuidad y dinamismo al recorrido comercial. Todos los detalles han sido concebidos para reforzar la percepción de calidad y la identidad de la marca.

Más allá de su función comercial, IKONIA propone una nueva forma de entender la joyería: un espacio abierto, cercano y experiencial, pensado para que el cliente descubra las colecciones de manera natural y disfrute de una visita memorable.

IKONIA Tenerife representa la primera implantación de este concepto desarrollado por In Out Studio, un proyecto concebido desde el inicio para dotar a la marca de una identidad arquitectónica sólida, coherente y escalable, capaz de acompañar su crecimiento y convertir cada nueva apertura en una experiencia reconocible y diferencial.

 

FICHA TÉCNICA

Proyecto: Joyería Ikonia

Ubicación: C. de San Telmo, 14A, 38400 Puerto de la Cruz, Santa Cruz de Tenerife

Arquitectura e Interiorismo: Nayra Iglesias (In Out Studio)

Diseño Gráfico: Gema Robledo

Fotografía: Richard Sinte Maartensdijk

Proyecto: 2025

Superficie total: 40 m2

 

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A LITTLE PIECE OF THE SEA IN EXTREMADURA

The Mediterranean has been the source of inspiration for this new interior design, landscaping and branding project by In Out Studio. The new boutique hotel is located in the heart of Extremadura and will have 3,700m2 designed and conceived as a place where you can disconnect and enjoy a wonderful natural environment.

Outdoor area of ​​Hotel Amar

A small oasis called “The beach of Extremadura”. At the heart of this space, our circular pool bar area stands as the social gathering point, with its aquamarine ceramic covering inviting guests to relax and enjoy. Dominating the space, wood and metal pergolas rise like trees to provide shade and shelter, adding a touch of elegance. The organically shaped swimming pool invites guests to immerse themselves and enjoy unforgettable moments in an environment of serenity and natural beauty. Situated under the shade of the oak pergola, our outdoor dining area offers an unrivaled dining experience.

Welcome to the hotel

The lobby, bathed in natural light, is a large open space that welcomes visitors and serves as a connection point between the restaurant, reception and event areas. The predominant tones are blue and white, which generates an atmosphere that evokes the placidity of immersing yourself in clear, crystalline waters, while the touches of oak wood add a feeling of warmth and depth to the environment. This combination of elements creates a harmonious and visually striking contrast, reflecting the fusion between nature and design. At the back of the lobby, there is a carved wooden mural, a masterpiece which represents the cultural and historical wealth of Extremadura. The reception desk area is designed to be both functional and welcoming. Guests are welcomed by a professional and friendly team who are always ready to help and ensure that their stay at the hotel is as comfortable and enjoyable as possible.

Gastronomic space Restaurant Amar

The Amar Restaurant offers an interesting gastronomic proposal, one of the great values ​​of this hotel. It connects through the lobby with an elegant wooden lattice that allows natural light to flow but at the same time offers privacy to diners. For this space, we were inspired by the serene depth of the ocean. The blue and pale tones in the interior decoration reflect the calm majesty of the sea. We opted for natural materials such as oak wood for furniture and accessories, with details that highlight the timeless elegance of the environment. The predominant element in this space is a metallic ceiling that flows transversely, flooding the entire interior with reflections.

Corridors of the Hotel Amar

The hallways of the Hotel Amar present two distinctive styles that fuse the tranquility of the sea and the serenity of the Extremaduran land. Divided into two main hues, blue and earthy, each one transports guests to a unique and captivating environment. The blue hallways on the lower floor, with their color palette reminiscent of the deep blue of the sea, create a feeling of calm and serenity. Walls covered in these hues, along with recessed lighting that highlights textures and details, evoke the feeling of being under the open sky and endless sea. On the other hand, the earthy hallways, on the upper floor, are reminiscent of the warm land of Extremadura, with cozy tones. Soft, diffuse lighting creates an intimate and welcoming atmosphere, inviting guests to relax and enjoy the surroundings. Pallet accents on the walls and subtle waves on the floor add a touch of elegance and sophistication to each hallway, creating a visually stunning and memorable experience. These elements create a play of light and shadow that further enriches the guests’ sensory experience as they walk through the hotel’s corridors.

Hotel rooms

The boutique hotel has 22 rooms and 3 executive suites, where you can rest and disconnect. There are several designs, each inspired by the elements that, for us, make up Extremadura and the main theme of the hotel, the sea: “The sea in Extremadura”, “The Earth”, “Los Almendros”, “The Gastronomy”, “The Vine and Wine” and “The Olive Trees”. In this way, different and timeless rooms are created. As you enter the lower floor, you will find our oasis of serenity, rooms inspired by the soft tones of the sea. Each of our rooms is designed to provide an incomparable experience, all the solutions we propose in terms of furniture and lighting are custom solutions. On the upper floor, the elegance and sophistication of our ground rooms transport you to the warm region of Extremadura. Neutral, earthy colors create an atmosphere of calm and serenity, while oak wood details add timeless elegance.

At In Out Studio, we also design the branding for many of our projects. The branding of Hotel Amar is a visual testimony of the harmonious fusion between two seemingly disparate worlds: the sea and the region of Extremadura. In each element of the design, the essence of these two environments is manifested. The waves of the sea become the common thread of the branding, representing its constant movement and fluidity. The typography chosen for the hotel logo reflects solidity and elegance, with clean lines that convey the sophistication of the establishment. In every corner of the hotel, from the stationery to the signage, the branding of Hotel Amar is displayed coherently, transmitting the promise of an unforgettable stay where the sea and Extremadura merge.

DESCRIPTION

Project: Hotel Amar

Location: Extremadura

Architect: Nayra Iglesias – In Out Studio

Year: 2024 Area: 1,200 m2 + 2,500 m2

Landscaping: In Out Studio

Collaborators: Gema Robledo, Aránzazu Fernández, Sebastián Robledo and María Monroy

DATA SHEET

Lightning:

In Out Studio

Dina Studio

Coatings:

Kobertec

Mechanisms:

simon

Textile:

Comersam

Beds:

Bedline

Furniture:

Reydimobel

tm leader

Hmygroup Taps:

MZ del Río

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